Hispanic Woman-Owned Cultural Marketing Firm Wins Top Industry Award

Hispanic Woman-Owned Cultural Marketing Firm Wins Top Industry Award



HMA Cultural Marketing, a woman and minority-owned communications and social marketing firm located in Washington, DC, picked up top honors, the gold, at the recent Stevie Awards, the world’s premier business awards event. The recognition occurred November 8th in New York City.

HMA captured top honors for its campaign to raise awareness about the importance of getting vaccinated against the flu. The winning campaign included a Spanish-language motion comic book, Un Amor, for HMA’s client, the Centers for Disease Control and Prevention’s National Influenza Vaccination Disparities Partnership. NIVDP, a national initiative, engages multi-sector and diverse community partners in motivating flu vaccination uptake among underserved and underinsured African Americans, Hispanics, and Native Americans, populations prone to chronic health conditions that coupled with the flu can have devastating consequences. Pittsburgh is one of the campaign’s targeted communities.

“We are very proud of the recognition from the Stevie Awards,” Irma Maldonado, HMA CEO and founder, said in a press release. “We are equally proud of the difference HMA is making in addressing health disparities that impact people who are underserved in our communities.”

Setting the standard since 1994, HMA applies an in-community philosophy and approach to cultural marketing. The company helps clients to engage diverse communities, amplify messages and move people to act. HMA’s in-culture, in-language, in-community work helps clients find effective solutions when stakes are high and cost matters. With a full array of services, the firm provides an integrated approach that’s been generating results and winning awards for close to two decades. To learn more about HMA Cultural Marketing, visit www.hmaassociates.com.

The Stevie Awards, created in 2002, generates public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. More than 1,200 women executives, entrepreneurs and companies from 18 countries were considered for this year’s awards in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Women Helping Women, and Communications Campaign of the Year. With more than 400 businesswomen and their guests in attendance, the awards were announced during a gala dinner at the Marriott Marquis Hotel in New York City. Nations represented included Australia, Canada, Germany, India, Italy, the United Arab Emirates, the United Kingdom, and the U.S.A. The presentations were broadcast live across the U.S.A. by the Business TalkRadio Network. “For 10 years we have been recognizing the achievements of women in business, and this year’s nominations were the most impressive class the judges have ever reviewed,” Michael Gallagher, founder and president of the Stevie Awards for Sales & Customer Service, said in a press release.

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