New York Fashion Week Africa 2015

Adiree is the branding and communications firm behind the brand New York Fashion Week Africa, an idea fostered and re-molded by Adiat Disu after watching Arise Magazine’s runway show during New York Fashion Week in 2009.Sarfo of Styles New York Fashion Week Africa 3 Sarfo of Styles New York Fashion Week Africa 4 Sarfo of Styles New York Fashion Week Africa 5 Sarfo of Styles New York Fashion Week Africa 6

Under Africa Fashion Week, New York Fashion Week Africa is a social enterprise: a platform for trade, marketing and development of Africa through ethical practices and fashion. New York Fashion Week Africa was made for the need to bridge the gap, connect continents, and provide a platform for international retailers and designers worldwide. In 2009, Adirèe founded the Africa Fashion Week (in fashion capitals) concept, a platform for placing structure around Africa’s developing retail and fashion industry and promoting international economic partnerships.

Our platforms aim to educate, empower, and connect inspirational brands and individuals interested in breaking down barriers and creating structure around industries for business. Our premier launch of Africa Fashion Week (AFW) in New York attracted more than 1,500 industry insiders. The event also secured the support and an official proclamation from New York City Mayor Michael Bloomberg who emphasized the event would promote tourism to New York with 70% of designers coming directly from Africa; thereby further fostering a relationship between the U.S. and Africa.
NYFW [Africa] The SS ’16 Runway Showcase

Our 8 designers gave the runway life with their SS’16 collections ranging from ready-to-wear pieces to dramatic evening gowns. Designers ( in order of showcase) who showed their collections were:
• Onyii & Co. – Nigeria/US
• Sarfo of Styles – Ghana
• Osei-Duro – Ghana/LA
• Asikere Afana – Jamaica/US
• House of Mucha – Zimbabwe/UK
• Sakia Lek – Congo / US
• Yefikir Designs – Ethiopia
• Dahil Republic of Couture – Kenya/US

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