Start Spreading the Word
Unfortunately, some small business owners do not clearly understand the value of marketing. Promoting your business should be one of your major investments. Businesses succeed because of customers; you only increase your customers by promoting your products and services.
You cannot run a business without letting people know, what you do, how you do it and how your products and services can benefit consumers. We tend to balk at the whole idea of paying for something we do not always see an immediate return from. Most of the items you purchase are usually in response to some form of advertising.
Before you create an advertising campaign, determine who your audience is, what message you want to convey and what form of advertising works best for you and your budget. Remember…it takes money to make money.