The Marketing Savvy Small Business Owner

Unfortunately, some small business owners do not clearly understand the value of marketing. Promoting your business should be one of your major investments. Businesses succeed because of customers; you only increase your customers by promoting your products and services.

You cannot run a business with out letting people know, what you do, how you do it and how your products and services can benefit consumers. We tend to balk at the whole idea of paying for something we do not always see an immediate return from. Most of the items you purchase yourself are usually in response to some form of advertising. Don’t depend on just word of mouth to get the word out.

Before you create an advertising campaign, determine who your audience is, what message you want to convey and what form of advertising works best for you and your budget. Remember…it takes money to make money.

(Contact Onyx Woman for information on eBlast advertising)

About the author

Marketing and media content development for diverse markets that enhances the image of women of color. To present women of diverse backgrounds and cultures in a positive and more realistic light.

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